CAMPAIGNS THAT CONNECT & CONVERT
Digital Campaign Highlights
Behind every scroll, click, and conversion is a strategy that worked. These snapshots reveal how I’ve brought marketing plans to life (blending creativity and precision to spark engagement, build pipeline, and move the needle where it counts).
Case Study:
Email Nurt. for Tech & Manufacturing Leads
I created two multi-email sequences tailored for decision-makers in the Tech and Advanced Manufacturing sectors. Each journey was mapped to specific funnel stages, blending strategic messaging with branded creative to move leads forward.
✨ Result: Open rates as high as 44%, with click-throughs exceeding LinkedIn benchmarks. The campaign fed directly into landing page traffic and supported follow-up by the BD team.
Average open rate:
44%
44%
Case Study:
Organic LinkedIn Strategy for a Business Support Initiative
To help increase visibility for a regional entrepreneur support program, I created a 12-week LinkedIn strategy with weekly themes, community-focused hashtags, and founder-centric content. The plan was built around engagement pillars like mentorship, workshops, and practical tips, designed to attract founders, mentors, and ecosystem partners.
✨ Result: The account gained 100+ new followers organically in just 12 weeks, with consistent engagement across founder-facing content and increased awareness of the program's offerings.
100+
100+
New followers:
Case Study:
LinkedIn Campaign for Renewable Energy Investment
To promote opportunities in the Renewable Energy sector, I developed a two-phase LinkedIn campaign targeting decision-makers across North America. The first phase focused on awareness, offering a gated brochure as the lead magnet. The second phase retargeted engaged users with personalized InMails and a direct CTA to connect.
✨ Result: The campaign achieved a click-through rate over 2× LinkedIn’s average and generated 5 sales-qualified leads who filled out the contact form to learn more.
5 SQLs
5 SQLs
Generated leads:
Case Study:
Ebook Campaign on Data-Driven Investment Marketing
I led the creation of a gated ebook designed to help economic developers attract more investment using data analytics. The asset was supported by a custom landing page and a 4-email nurturing sequence (initial launch + 3 follow-ups). The content combined actionable insights with clean visual strategy — positioning data as a competitive advantage in digital marketing.
✨ Result: The ebook became one of the top-performing lead magnets of the year, fueling a steady stream of high-quality inbound leads.
55 MQLs
55 MQLs
Generated leads:
Off the Record…
I’m a Brazilian with a flair for the dramatic (in the best way). Too Latina to be minimalist, I love color (in my closet, my digital art, and everything I create).
Fashion is my favorite form of self-expression, and when I’m not building campaigns or tweaking slide decks, I’m either lost in a good thriller, experimenting with new digital art styles, or obsessing over the perfect gradient.
I live in Québec with my amazing husband and our 12-year-old cat, Sushi, who’s sassy, set in his ways, and definitely the boss of the house.
…(and Off the Grid)
A little collection of short stopmotion experiments I created just for the joy of it. Hand-drawn in Procreate, animated frame by frame, no briefs, no deadlines, just fun.