THOUGHTFUL MARKETING, FROM START TO FINISH
My job is to make sure the right things are being done (and done well).
That means knowing when to zoom out and reframe the approach, and when to get into the details and hit publish. I’ve built full marketing funnels, managed creative teams, and led campaigns that drove results where it mattered most.
Here’s how I get it done, from the first strategy doc to the final report.
Smart Strategy. Clear Execution. Real Results.
Strategy Design
I start by understanding what actually needs to happen, not just what looks good on paper.
That means defining the right goals, audience, and positioning before jumping into tactics. I’ve built everything from lead generation strategies to full brand repositioning plans, always grounded in research and built to deliver.
Tactical Planning
This is where the plan gets real.
I map out exactly how to bring the strategy to life (platforms, content formats, timing, audience segments, budgets). The focus is always on clarity, momentum, and making sure every piece of the puzzle supports the big picture.
Creative & Content Production
Once we know what we’re doing, I make it look (and sound) great.
Whether it’s copy, design, or layout, I lead the development of assets that actually engage people (emails that get clicked, landing pages that perform, social posts that connect). I bring a creative eye, but I’m also hands-on when needed (yep, I’ve cracked open Figma at 11pm too).
Campaign Setup & Activation
I handle setup myself, no mystery, no waiting.
I know my way around HubSpot, LinkedIn Campaign Manager, and most major tools. I make sure every link works, every form’s tested, every tag is in place. It’s not glamorous, but this is where campaigns succeed or fail, and I don’t leave it to chance.
Performance Monitoring & Optimization
Once it’s live, I’m already thinking about how to improve it.
I track what matters (not vanity metrics), build clear dashboards, and make changes fast when something’s underperforming. Optimization is built into how I work (not an afterthought).
MULTI-TOUCH CAMPAIGNS BUILT TO NURTURE, GUIDE, & CONVERT
Conversion-Focused Email Journeys
I design email strategies that support the entire decision journey, not just a single click. From onboarding flows to ABM sequences and multi-email nurturing, I align messaging, cadence, and segmentation to drive action and move leads forward. Every sequence has a job to do, and I make sure it gets done (clearly, creatively, and on brand).
Includes: nurturing workflows, ABM email tracks, performance review, HubSpot setup, newsletter planning
THOUGHTFUL SOCIAL STRATEGY THAT BUILDS CONNECTION & DRIVES ENGAGEMENT
Engaging Social Campaigns with Purpose
I plan and produce social content that’s both relevant and strategic, whether it’s organic storytelling or a structured paid campaign. I build full content calendars, shape key messaging themes, adapt tone by platform, and track what’s performing. For clients, this means less noise and more clarity (and a channel that actually works).
Includes: LinkedIn campaign strategy, content calendars, engagement themes, analytics reporting
TARGETED CAMPAIGNS THAT DELIVER QUALIFIED LEADS & REAL PIPELINE
Performance-Driven Paid Media
I lead paid media campaigns from end to end (from building audiences and writing creative to managing budgets and tracking performance). My focus is always on the right message for the right people at the right time. That means smart segmentation, constant A/B testing, and campaigns that stay agile and efficient.
Includes: LinkedIn Ads & InMail, targeting strategy, budget optimization, ad variations, conversion tracking
CLEAR, COMPELLING CONTENT TAILORED TO EVERY STAGE OF THE FUNNEL
Strategic Content That Converts
Whether it’s a landing page, downloadable asset, or insight report, I help brands translate complex topics into powerful content. I lead both the messaging and creative direction to make sure the tone is right, the layout makes sense, and the final asset delivers, whether it’s generating leads or enabling sales teams.
Includes: copywriting, visual layout strategy, landing pages, lead magnets, marketing collateral, webinar content development
